Next Generation Brand

Next Generation Brand

By Stefano Giovannoni

Qeeboo is a new generation brand: a new way to manufacture and distribute design.

Qeeboo is an Italian brand that, strong in its Italian way to think design, opens to the international market, focusing to reach people’s heart.

Qeeboo, unlike traditional companies is not burgeois, it moves on a new business model, choosing the web as its key point and then using it to shorten the supply chain.

Qeeboo produces objects meant to be delivered to a large audience, combining high level of quality with low costs.

Qeeboo and its designers move through a narrative approach coming out from their expressive language, having in common a figurative research as an important element of communication, creating iconic objects with a great emotional power.

Qeeboo is a brand created by Stefano Giovannoni who called Andrea Branzi, Front, Richard Hutten, Marcel Wanders, Nika Zupanc to join to the first collection.

Qeeboo will present 25 plastic objects, among which chairs, tables, lamps and accessories realized thanks to advanced industrial technologies and techniques.

Qeeboo has a very light operative structure by outsourcing many of its activities. It thinks playfully, it produces taking care of the quality, it talks with the audience and tries to imagine the future.