Over the last year, designboom has accompanied stefano giovannoni and the group of designers in the product planning and marketing strategy for the debut of ‘qeeboo’ — a next generation design brand that aims at producing affordable, injection moulded plastic furniture and objects. known for his best-selling products, stefano giovannoni asked well-known creatives andrea branzi, gabriele chiave of marcel wanders studio, richard hutten, nika zupanc, and front to contribute with their designs — from chairs to lighting to vases… the ‘qeeboo’ founder chose the diverse group of designers not only because they have been confidantes for one another over the years, but because at the heart of their practices, each one is technically able to poetically display a strong narrative through spirited forms, that delivers a high level of emotional value.
On the occasion of milan design week 2016 ‘qeeboo’ will go live delivering 25 products that will be sold exclusively online through its official website; and on the designboom shop!
While still working with so many well-known companies on meaningful and impactful design projects, giovannoni has decided to embark on his own journey, creating what he calls ‘a next generation design brand’. with the support of a minority share holder (a hong kong-based investor), the italian designer is now channeling his creativity and industry expertise into ‘qeeboo’ – a company that aims at producing accessible design furniture and objects.
There was no brief for the designers involved in terms of what they could produce. the only common thread was that all products needed to be made from plastic. to give you an idea of what’s in store, slovenian designer nika zupanc has re-imagined three of her existing works for qeeboo’s production-line manufacturing: her ‘X’ chair for MOOOI; her ‘ribbon’ chair — created as a one-off piece for dior; her ‘cherry lamp’ — previously made from hand-blown glass, with a brass metal frame; while also conceiving a daisy-shaped vase specifically for the brand
Swedish studio front has manipulated intersecting lines and curves to realize the ‘loop’ chair; while dutch designer richard hutten has employed mathematical formulae, conceiving a variety of lighting objects that are geometrically perfect, and scientifically accurate. gabriele chiave, creative director at marcel wanders, contributed a capsule collection, merging a colourful geometric print with updated classic silhouettes. while each product clearly highlights the involved designers’ signature aesthetics, they collectively share giovannoni’s whimsical vision of design. based on an innovative business model, ‘qeeboo’ sees giovannoni tapping into new methods of manufacturing and distribution.
With an investment of approximately €2 million euro, ‘qeeboo’ has purchased injection and rotational-moulding equipment, along with other tools to render more detailed surfaces and finishes, to produce the collection. with ‘qeeboo’, giovannoni wants to skip the traditional means of distribution by outsourcing logistics and warehousing so that he can just focus on what is most important to the company’s development — design and production. manufacturing of the products is set-up in italy and china, in order to harness distinct production expertise. through ‘qeeboo’, stefano giovannoni seeks to revolutionize affordable design, making it accessible, choosing the web as its main selling point, in order to bring creative dreams and objects to the average home.